Still in development, CAST Lead will prepare students for leadership positions in the growing retail, hospitality and tourism, and ECommerce industries.

Students enrolled in CAST Lead will follow one of three pathways:

  • Retail Leadership
  • Hospitality and Tourism Leadership
  • ECommerce Leadership

Retail leadership will allow students to explore the world of retail management through a variety of components including product development and package engineering. Hospitality and Tourism Leadership encompasses sectors such as Food and Beverage and Recreation. In the ECommerce Leadership pathway, students will explore marketing trends, study UI, UX, and security, and investigate the development of web and mobile applications.

From the hands-on learning that our students will experience inside and outside the classroom to the connection to industry mentors through job shadowing and internship opportunities, we firmly believe that CAST Lead will be a huge benefit to East Central ISD and the San Antonio area.

- Roland Toscano
East Central ISD Superintendent

Fast facts

  • CAST Lead will open its doors in East Central ISD in August 2020
  • CAST Lead will partner with the most distinctive San Antonio brands in food, entertainment, travel and retail.
  • Possible careers in these industries include Fashion/Food Retail Leadership, Event Planner, Web Developer, Creative Director of ECommerce, Store manager, Visual merchandiser

Industry partners