A native of Eagle Pass, TX, Heriberto “Eddie” Rodriguez benefitted from the power of his family, his teachers and his community partnering together to create a pathway for his future success. “My family stressed the importance of an education and my teachers and my community fostered a belief in me that I could do anything I wanted.” He graduated from the University of Notre Dame with a Bachelor of Business Administration degree in Marketing and a concentration in International Business. In 2001, he joined H-E-B, the beginning of a 15-year advertising career. He progressed through various leadership roles to ultimately lead H-E-B’s Hispanic Marketing Team. In 2016, Mr. Rodriguez was recruited by Ivie to reinvigorate the Fiesta Mart brand as Advertising Director and subsequently joined the Fiesta Mart team as Sr. Marketing Manager with the responsibility of leading partner agencies and driving brand, and growth for one of the largest international supermarket chains. Mission-focused by nature, Mr. Rodriguez consistently found ways to better connect the brand with customers, a commonality he sees with CAST’s commitment to listening to the voice of students and families. Mr. Rodriguez is excited to join CAST and highly motivated to create opportunity for students,